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API referenceRate limits

Rate limits Planned

Per-key rate limits are planned but not in place yet. Today the API does not return X-RateLimit-* headers, and it does not answer 429 with a Retry-After header.

If you expect sustained high volume, tell your Adzen account representative before you ramp up.

How to call the API in the meantime

  • Call once per piece of content. On UGC, request each post once and honor no_ad_retry_after_seconds before asking about the same post again. See No match.
  • Retry server errors with backoff. Use exponential backoff with jitter for 5xx responses. Don’t retry 4xx responses, which won’t succeed unchanged.

This page will describe the limits and headers once they are enforced.

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