Earnings & reporting
How you earn
Your earnings terms are set in your publisher agreement. Earnings are tracked by campaign, page, and domain.
Invalid traffic — bots, duplicates, detected fraud — is filtered out and never counts toward your earnings.
What is reported
| Metric | Definition |
|---|---|
| Impressions (sent) | Placements sent to the tag |
| Impressions (viewed) | Ad visible for 1+ second |
| Clicks | Valid clicks on your placements |
| CTR | Clicks ÷ viewed impressions |
Available dimensions: campaign, domain, and IAB content category.
Timing. Current-hour metrics are near real-time; historical data is aggregated hourly and daily.
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